NEWS

Branson Tractor awarded “2021 Dealer’s Choice” by EDA

27 may 2021


Branson, global brand of Kukje Machinery co., ltd, was awarded the Dealer’s Choice award, the highest grade in dealer satisfaction evaluation conducted by the largest dealer association (EDA) in North America.


The Dealer’s Choice is awarded to companies who have achieved excellent scores by measuring 11 evaluation categories including overall satisfaction, products supply, products quality, technical resources, parts supply, and communication with dealers. Branson achieved first place in 9 out of the 11 categories.


Branson received an overall satisfaction rating of 6.11 from dealers. This was proved by the competitiveness of the Branson tractors with a score higher than that of John Deere, New Holland and Kubota.


Branson Machinery LLC established in 2003 has continuously developed products to meet the US market needs and provided excellent quality. From 2015 Branson was awarded the Gold Level for 6 consecutive years and from 2020 has achieved the Dealer’s Choice 2 years in a row.


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